Too many firms shoot from the hip when it comes to small business marketing programs instead of basing the campaign on actual market research. Not long ago banks said there was no way that they could offer free business checking and now who does not offer it?
At White & Company we design and produce marketing programs and materials targeted to reach small businesses. We work within your budgets or help you to budget correctly to attain your goals. Whether it is new accounts, customer retention programs, response premiums, new business development or targeting specific markets such as veterans, women in business or Hispanics, we have programs to assist to reach your goals.
Do you have realistic goals and objectives?
Are they written down and agreed to by senior management?
Do you have a written marketing plan?
Have you done the market research to justify the plan?
Are the results trackable? Is a marketing program that generates profits treated as an expense or as income? Tracking the results of the program is a critical component to each and every campaign.
Have you committed the necessary human and financial resources to accomplish the plan?
If you can’t answer yes to the above questions give us a call. Marketing dollars are too scarce to be spent on the wrong projects. And if you are not tracking the results you don’t know if it was really successful.