Too many firms shoot from the hip when it comes to small business marketing programs instead of basing the campaign on actual market research. Not long ago banks said there was no way that they could offer free business checking and now who does not offer it?

We’d like to review your existing marketing initiatives, your marketing plan and make recommendations for improvements (or maybe tell you that you are doing a great job).

• Do you have realistic goals and objectives?
• Are they written down and agreed to by senior management?
• Do you have a written marketing plan?
• Have you done the market research to justify the plan?
• Are the results trackable? Is a marketing program that generates profits treated as an expense or as income? Tracking the results of the program is a critical component to each and every campaign.
• Have you committed the necessary human and financial resources to accomplish the plan?

If you can’t answer yes to the above questions give us a call. Marketing dollars are too scarce to be spent on the wrong projects. And if you are not tracking the results you don’t know if it was really successful.

Other services include:

• Editorial
• Graphic Design
• Web Sites (including e:commerce)
• Fulfillment Services
• Content Management
• Guest Speakers (available upon request)